"Writing about gender differences within the Latino vote is inherently thorny terrain. There’s a long-standing, racist stereotype..."

"... that associates Latino men with machismo — and, as we all saw for the past six years, Trump’s political brand was built partly on an exaggerated macho sensibility. Ian Haney López, a law professor at the University of California at Berkeley, told me that there is a risk of reducing Latino men’s support of Trump to being about machismo — which takes 'a pervasive social dynamic' and makes it into 'an attribute of Latino culture.' 'Patriarchy is a problem across racial groups,' he says, though he adds: 'It’s also fair to say if you’re a man in a low-status group, masculinity may become more important to claiming high status.' A better place to start might be jobs.... Trump’s image as a straight-talking businessman was definitely part of what appealed to my dad. He liked that Trump was a graduate of the Wharton School and that the former president grew up with men similar to those who worked with my grandfather...."

From "Trump, My Dad and the Rightward Shift of Latino Men/Why are Latino men moving away from Democrats? And how can liberals win them back? For me, it’s a topic that hits close to home" (WaPo).